Designing Water's Future: INDEX: | AIGA ASPEN DESIGN CHALLENGE In May 2008, INDEX: and AIGA posed a challenge to students around the world, asking them to address the world’s fresh water crisis. This book presents the winner and the finalists of the first INDEX: | AIGA ASPEN DESIGN CHALLENGE.
INDEX: 2009 Chronicle Browse through a summary of INDEX: initiatives and achievements in 2009
Quotes & contradictions One-hundred hours talk about globalization, sustainability, education and design collected in a book published by INDEX:
This book is filled with intriguing, interesting and insightful thoughts drawn up by some of the world's most profound designers, professors, CEO's, directors and editors.
Said about globalization: "Facebook is a tool for communication where 90 percent of your friends live within five miles." Christian Madsbjerg
Said about green consumption: "We have a genuine need for consumption: Pleasure, beauty and NO will not solve the problem. People don't want to get out of cars. The car is not a failure, but rather a success as a design. The damage on the environment is the real failure." Bruce Mau
Said about design and technology: "You need to specialize. Choose for instance to be the best knitter in the world. It may be a very tiny field, but it's the only way to become very good. So my credo: Don't try to improve only the fields in which you are good, but become better at what you are already good at. I never hire a generalist." Hella Jongerius
