Board of directors

The INDEX: Design to Improve Life® board is responsible for overseeing the overall strategic development and running of INDEX: Design to Improve Life®. The board comprises leading public figures from Denmark who share between them essential experience in, and understanding of, running complex and growing organizations.


Chairman of the Board of INDEX: Design to Improve Life®

Jens Wittrup Willumsen presided over recent chapters in the rise of SAS, Scandinavian Airline Systems. As Senior Vice President for commercial, Jens helped usher in the advent of SAS’ industry-leading commercial development, being instrumental in bringing SAS out of the global post-9/11 crisis. In addition to his 15 years with SAS, Jens has worked with Coopers & Lybrand in Australia, Mediacom and AC Nielsen. Today he is focused on venture investments in numerous companies in cooperation with Vækstfonden.

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His board assignments also command a large share of his work, covering the Chairmanship of Momondo, the global travel search engine; the Vice-Chairmanship of the national tourism organisation Visit Denmark; Atlantic Airways, the Faroe Islands’ airline; Aqualife, the live seafood transporter; and Vizeum, the media agency. Jens’ work on the INDEX: Design to Improve Life® board is marked by the thoughtful, organized expression he brings to issues of change management, a key attribute of INDEX:’s fast growth in six years to its stance as a highly visible hub for Denmark’s international design leadership.


Member of the Board Committee, Chairman of Financing Committee and senior advisor

Flemming Lindeløv is former CEO of Carlsberg A/S, Royal Scandinavia A/S and TULIP Amba and Executive Vice President of COOP Danmark, Flemming Lindeløv is currently Member of the Board of Illums Bolighus, Chairman of Prime Office A/S, Chairman of Designmuseum Danmark, and Chairman of Nordic Artists Management A/S. Flemming’s contribution is drawn from decades of experience in managing the largest and most successful Danish companies.

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Painstaking, measured and collegial, Flemming speaks to INDEX: Design to Improve Life®'s fast-evolving programing, its position in the prideful expression of design as a humanitarian force among Danish people, and its growing outreach to the world, branding Design to Improve Life as Denmark’s INDEX to a better world. Characterized by the press as “Mr. Integrity”, Flemming is trained as a civil engineer and holds a PhD. in food chemistry.

Felicitas von Peter

Member of the Board

Felicitas von Peter is the Founder and Managing Partner of Active Philanthropy, a not-for-profit organization that connects business families from all over Europe and helps them to develop and implement projects for the common good. Before establishing Active Philanthropy, Felicitas spent seven years with the Bertelsmann Foundation, where she co-chaired the international project “The Philanthropy Workshop”, in partnership with the Rockefeller Foundation, ran the Bertelsmann Foundation’s international media and education projects, and supervised the set up of the foundation’s New York office.

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Felicitas studied history, political science and philosophy at the Universities of Bonn, Heidelberg, Paris and Cambridge (UK). She is a member of the advisory board of the charity Children for a better World e.V. and member of the advisory board of the API Kinder-und Jugendstiftung and the Borderland Foundation (Sejny, Poland). In 2010 Felicitas was nominated as a Young Global Leader (YGL) by the World Economic Forum. She is also Managing Director of Beyond Philanthropy, a consultancy that helps businesses, foundations and individuals to maximize the impact of their philanthropic activities.

Teddy Zebitz

Member of the Board

Formerly president & CEO of jettime and currently Chief Air Cargo Officer Saudia Airlines Cargo LLC. Prior to joining Jet Time, Teddy served as Emirates Nordic & Baltic Area Manager, and formerly served almost 16 years with SAS Airline and SAS Cargo Group A/S in various director and management positions. In addition to his executive duties, Teddy also shares his expert strategy and leadership knowledge as an external lecturer at Copenhagen Business School (CBS).

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Throughout his career, Teddy has also been an active member of numerous boards in and outside of Scandinavia. He has spent the 15 years working aboard in the United States, Germany, Britain, Sweden, Thailand and China. Teddy has studied at the London Business School, University of Leicester, and Linköpings Universitet in Sweden.

Camilla Bredholt

Member of the Board

Founding the life-saving organisation, Medecins sans Frontieres (Doctors without Borders) in Denmark, Camilla Bredholt is an award-winning humanitarian who has worked on a vast array of projects all around the globe. She has been a board member for various aid foundations and organisations, and currently sits on the Board at HOPE - House of Peace, and the Jascha Fonden, which provides support for various health conditions and medical research. Camilla is also a member of the INDEX: Award Jury.

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Formerly, Camilla was the Chairman of United World Colleges Denmark for over eight years. She was also a Board Member of the Nikolai og Felix Fonden – a fund aimed to support humanitarian, cultural and educational projects in and outside Denmark. Camilla was also the Country Director for the Danish chapter of Humanity in Action.

Pil Ayoe Paltorp

Member of the Board

Pil Ayoe Paltorp is currently Principal at Niels Brock Business College, the department for innovation and entrepreneurship. Niels Brock is one of Denmark's largest educational institutions with over 130 years of experience delivering business and commerce education. Pil was formerly the Vice Dean at educational institution, Professionshøjskolen Metropol (Metropolitan University College), as well as Education Coordinator at Frederiksberg College.

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Pil has studied at the Dansk Institut for Supervision, Personaleudvikling, Undervisning & Konsultation (Danish Department of Supervision, Employee Development, Education & Consultation, DISPUK) and Roskilde University.

Torben Möger Pedersen

CEO, PensionDanmark

Torben Möger Pedersen is CEO of PensionDanmark – one of the largest pension funds in Denmark established in 1993. The fund manages defined contribution pension plans, health care plans and life-long training programs on the basis of collective agreements covering more than 690,000 blue-collar workers employed in 23,000 companies within the private and public sector. Total assets under management are worth EUR 25 billion. A substantial part of the portfolio is direct investments in renewable energy infrastructure assets and sustainable real estate.

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Torben holds a number of board and investment committee memberships including Arbejdernes Landsbank, Copenhagen Infrastructure Fund I & II, the Danish Climate Investment Fund, the Danish Agribusiness Fund, Symbion-fonden, Danish Society for Education and Business (DSEB), Board Leadership Society in Denmark and Center for Pension Research (PerCent) at CBS.

Torben was in February 2014 appointed as a member of the Private Sector Advisory Group of UN’s Green Climate Fund and is also a member of the World Economic Forum’s Global Agenda Council on Future of Investments and the Forum’s Investor Governors Steering Committee. Previously he was a member of the Danish Government’s Climate and Energy Growth Team and a member of the experts group on the Review of the Danish Foreign and Security Policy. He was named "Environmental Finance Personality of 2013" by Environmental Finance.

Torben also holds a M.Sc. Economics from the University of Copenhagen and has attended executive education at Insead Fontainebleau, Insead Singapore, Babson College and Wharton Business School.