Business Model Generation


The lines between industries are blurring, and a lot of new models are emerging. It is time for a better unit of analysis and a joint language to describe the process that every company goes through. Business Model Generation is for those ready to abandon outdated thinking and embrace new, innovative models of value creation: Executives, consultants, entrepreneurs and leaders of all organizations.

Business Model Generation is a beautifully designed and practical book with 280 pages on business model innovation. The business model describes the rationale of how an organization creates, delivers and captures value. The book is a realization of how powerful design is when creating a good management book. It’s not “just” about the content but also about the form. Management concepts are inherently visual, because they deal with simplifying the complexity of today’s business environment in order to make it manageable.

The book is spearheading an entirely new generation of management books. Osterwalder and Pigneur got their insight for the book from more than 470 “co-creators” from 45 countries. Each paid a small sum to participate in the idea exchange, which partially financed the initial print run of 5,000 copies. The handbook was pre-sold through the website that also contributed to financing the first print run. The books sold out in eight weeks, and the project is now self financed. Based on the waiting list, a current second print run of 10,000 is expected to sell out, and plans for a third are gearing up.

Designed by
Alexander Osterwalder (Switzerland), Yves Pigneur (Switzerland), Alan Smith (United Kingdom),
Patrick Van der Pijl (Netherlands) and Tim Clark (United States of America), 2010

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