Lulan Artisans Business Strategy

LULAN ARTISANS BUSINESS STRATEGY, INDEX: AWARD 2011 FINALIST.

According to UNICEF, as many as two million children are exposed to prostitution in the global commercial sex trade. An estimated 158 million children ages 5-14 are engaged in child labor—one in six children in the world. In South Asia the numbers are as high as 44 million.
In 2000, the United States enacted the Trafficking Victims Protection Act (TVPA), and the United Nations adopted the Protocol to Prevent, Suppress, and Punish Trafficking in Persons, Especially Women and Children, also known as the Palermo Protocol.

By redefining human trafficking as a marketplace, Lulan can create an alternative economic engine. Lulan’s goal is to use artisan skills and design to make systemic social change. Their “bottom up” approach stimulates artistic processes that have been used for centuries. Honoring the beautiful talents of master weavers, Lulan brings authentic craftsmanship rendered in contemporary designs.

Lulan designed a business model that produces strong communities and economic options for artisans. By aligning their skills to the right markets, artisans can have stable, ongoing jobs and in turn have choices in their lives. Lulan pays all artisans fair trade wages and offers tailored benefits such as education for children, housing stipends, health care and literacy classes.

Designed by
Eve Blossom (United States of America), 2005

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