Is organic food actually better for you?

I recently came across an article on explaining how a Swedish brand agency made a family of five switch from “normal” food to organic food only to see what would happen with their bodies. To see if the (alleged) positive effects were measurable.

The agency used a simple show-dont-tell approach and thus had the family eat what they normally would eat for one week. And after their last meal of the week, they took urine samples of all five family members and found traces of not one or two, but eight different pesticides.

The following two weeks, the family then switched to all-organic food and had their urine tested as they started their new diet. And after only a few days, close to zero pesticides appeared in their urine samples.

Food for thought, right? I mean, wouldn’t you then, after digesting (pun intended) this information want your kids, your parents, your husband, your wife, your friends to eat more organic food?

To me, it does not seem like that difficult af decision. At least not here in Denmark, where the supermarket chains are currently sporting such low organic food prices that the “its-too-expensive” argument doesn’t really fly any longer. A low-price trend that happily seems to be sweeping across many countries these days.

However, we remain at a level (and Denmark is the #1 ranked country in the world for buying organic food) of only 7% (in 2013) of all food products purchased being organic. This number needs to be much higher, and I really hope that campaigns like this one will help increase the awareness about the benefits of eating organic food . Or at the very least, the drawbacks of NOT eating organic.

Here are a few articles you might find interesting:

Share on LinkedInTweet about this on TwitterShare on FacebookGoogle+Pin on PinterestShare on Reddit