THE GOOD KITCHEN, INDEX: AWARD 2009 FINALIST.
The Good Kitchen is a service design solution constructed as an integrated value chain: packaging, delivery, product storytelling and visual communication, and user feedback.
“From an image as a dull and boring public service provider, The Good Kitchen has become a modern and user-oriented kitchen for senior citizens,” said the team behind the design.
The solution has led to improved cooperation, dialogue, and communication between The Good Kitchen, the local health center, and the referral section in Holstebro Municipality.
“Today, 125,000 elderly are dependant on public food service in Denmark out of a total population 5.5 million.”
“30% of all elderly in nursing and care homes are malnourished due to social, psychological, and physical factors. The Good Kitchen is improving the quality of food experience for the elderly. In this way, health conditions for many of them will improve – and so will their well-being. Also, the solution aims at improving social interaction with and respect for the elderly.”
The Good Kitchen is an example of how service design can play a vital part in developing the future of welfare services.
“It is a fact that the European welfare state is under heavy pressure. The Good Kitchen shows how to deliver a public service of very high standards.”
Finally, the context is not only public, but also related to a wider context of business and culture.
“As regional branding becomes more and more important for local growth and development, The Good Kitchen can play a vital role in creating an attractive regional centre accelerating business life, cultural life, and social life for all citizens. After all, most of us will get old.”
Hatch & Bloom (idea and design agency); Holstebro Municipality (client); The Danish Enterprise and Construction Authority (funding).