PROGRESS, NOT LIMITATION, WILL SAVE THE WORLD

Design and innovation is the best tool we have to save our world, and in order to undo the damage of the past, we need to push forward. This means humanity must think about sustainability on the offensive, rather than only trying to solve the world’s problems of today.

The world is struggling with many global challenges, and most of them are a result of human activity on Earth. Climate issues, pollution, water shortages, poverty, overpopulation, disease… the list goes on.

Most believe the solution to these problems are political decisions that will urge us to curb our destructive consumption habits. Meaning eventually we will all produce less waste. We will drive less, use less water, use less heat, and less electricity. However, restriction is only part of the solution.

the alternative path receiving little attention is New design and sustainable innovation centred around improving people’s lives. This is potentially the most effective and feasible way to save humanity.

For example, Bill Gates is perhaps the world’s largest single investor dedicated to life-improving design. Gates – among many other things – has invested billions in alternative energy, as well as in the development of game-changing energy storing solutions.

It’s far more motivating and rewarding to design for the future rather than only for damage control.

New design also appeals to the human imagination, fascination, and boosts creativity. While restraint begets resignation, pessimism and limits self-realisation.

Reducing the expression of man is not the way forward.

It’s no new idea that progress and sustainability are complimentary. The Brundtland Report of 1984 was the first time that progress –  and especially technological progress – was not depicted as something damaging to our planet. It was also the Brundtland Commission that had an enormous impact on the world’s collective mindset, launching the possibility for progress and sustainability to go hand in hand.

INDEX: Design to Improve Life® distributes the world’s largest design prize in terms of money, and many of our nominated designs grow substantially, producing enormous positive impact and bringing the world forward. Look at Tesla, Lifestraw, and Skype. It’s solutions like these that are targeted by INDEX: Design to Improve Life®. We aim to tap into the potential of these designs, share them with the world, provide them with investment, and allow them to have maximum impact.

If we can all do this in a sustainable way, we can all contribute in small steps to make the world a much better place.

Image: The Value Web.

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